Shopping Basket My Account Site Map Help
Home Bookstore Bestsellers New Titles Promotions
Shop Our Bookstores Go

User Reviews
The People Say...
5 starsWhat Do You Think?

More Information
Summary
Description
Sample Chapter
Table of Contents

Other Links
Tell a Friend
Shipping options

Hosting Web Communities; Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
By Cliff Figallo

Online Price: $34.99
Softcover

 

List Price: $34.99
448 Pages
Published by Wiley, John & Sons, Incorporated
Date Published: 09/1998
ISBN: 0471282936

In Stock: Ships within 24 hours.

(HAS Moreinfo) Summary
Web communities are the future of marketing, enabling companies to learn more about their customers' wants and needs via a virtual town meeting. In order to host a successful Web community, however, much planning and strategizing is necessary. Companies would do well to start with this top-notch guidebook, and save a lot of time. With a refreshingly practical perspective, this book provides all of the information on what it takes to plan, develop, and maintain an effective Web community.

Click on this item's subject categories to see related items:
Business Subjects : Electronic Commerce : Marketing
Computing & Internet Subjects : Online / Internet : Website Design : General
Computing & Internet Subjects : Online / Internet : Marketing
Computing & Internet Subjects : Networking & Telecommunications : Network Management
Computing & Internet Subjects : Networking & Telecommunications : Network Design


  Shop Our Bookstores:   Home | Bookstores | Bestsellers | New Titles | Monthly Promotions
My Fatbrain:   Shopping Basket | My Account | Order Status | Security Guarantee
Our Corporate Solutions:   Corporate Bookstores | Corporate Publishing        Find:   Help
Contact Us:   Customer Service: (Toll-free) 877-FATBRAIN (877-328-2724) or 201-272-3652 or
Copyright 2001 Fatbrain.com LLC. All rights reserved. Terms of Use | Copyright | Privacy Policy