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Hosting Web Communities; Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
By Cliff Figallo

Online Price: $34.99


List Price: $34.99
448 Pages
Published by Wiley, John & Sons, Incorporated
Date Published: 09/1998
ISBN: 0471282936

In Stock: Ships within 24 hours.

(HAS Moreinfo) Summary
Web communities are the future of marketing, enabling companies to learn more about their customers' wants and needs via a virtual town meeting. In order to host a successful Web community, however, much planning and strategizing is necessary. Companies would do well to start with this top-notch guidebook, and save a lot of time. With a refreshingly practical perspective, this book provides all of the information on what it takes to plan, develop, and maintain an effective Web community.

Click on this item's subject categories to see related items:
Business Subjects : Electronic Commerce : Marketing
Computing & Internet Subjects : Online / Internet : Website Design : General
Computing & Internet Subjects : Online / Internet : Marketing
Computing & Internet Subjects : Networking & Telecommunications : Network Management
Computing & Internet Subjects : Networking & Telecommunications : Network Design

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