Hosting Web Communities; Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge By Cliff Figallo
Online Price:$34.99
Softcover
List Price: $34.99
448 Pages
Published by Wiley, John & Sons, Incorporated
Date Published: 09/1998
ISBN: 0471282936
In Stock: Ships within 24 hours.
Summary Web communities are the future of marketing, enabling companies to learn more about their customers' wants and needs via a virtual town meeting. In order to host a successful Web community, however, much planning and strategizing is necessary. Companies would do well to start with this top-notch guidebook, and save a lot of time. With a refreshingly practical perspective, this book provides all of the information on what it takes to plan, develop, and maintain an effective Web community.
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Summary